Portfolio

Brands we've transformed.

A selection of holdings and engagements across nine years of operating.

Fashion

Halden & Co.

+340% revenue in 18 months

Premium menswear repositioned through DTC + wholesale rebalance.

Beauty

Lumen Skin

+212% MoM after relaunch

Clean-science skincare, full Shopify Plus migration and new stack.

Home

Norden House

62% gross margin lift

Scandi home decor; SKU rationalization and 3PL consolidation.

Health

Vitalis Labs

4.1x CAC efficiency

Daily nutrition; subscription engine and creative system rebuild.

Tech

Northwave

$0 to $14M ARR in 22 months

Audio peripherals; international launch in 6 markets.

Health

Wilder Pet

+178% LTV

Pet wellness; retention-led media model and bundle architecture.

Fashion

Atelier 47

Acquired & exited at 5.2x

Womenswear; full hold-and-scale to strategic exit.

Beauty

Mira & Co.

+95% margin expansion

Color cosmetics; founder-led to operator-run transition.

Home

Hollow Oak

+220% AOV

Furniture; rebrand + financing options + delivery infrastructure.

Featured case study

Northwave: $0 to $14M ARR in 22 months.

Challenge

A founder-led audio brand with strong product but no growth engine, tangled SKU strategy, and no international play. Margin compression was accelerating.

Solution

We acquired a controlling stake, embedded a full operator team, replatformed to Shopify Plus, rebuilt the creative system, and launched into UK, DE, FR, NL, AU, and CA in sequence.

Results

Quarter-over-quarter revenue compounded for seven consecutive quarters. Margin expanded from 38% to 56%. Northwave now ships to six markets with localized fulfillment.

Revenue growth

$0 → $14M

Markets opened

6

Gross margin

38% → 56%

CAC payback

11 → 4 months

Hold period

22 months