We built the firm we wished existed.
A consultancy that takes equity. A holding company that ships work. Belloud is both.
In 2019, our founder watched the same pattern repeat: brilliant ecommerce founders trapped under their own complexity, running out of cash inches from escape velocity, and getting picked clean by advisors who had never operated.
Belloud was built to break that pattern. We are operators who consult, and consultants who own. We sit on cap tables and on Slack channels. We measure ourselves by what compounds for our brands — not by hours billed.
— Marcus Bellanger, Founder
What holds it all together.
Operator first
We've sat in every seat we advise. No theory without callouses.
Capital discipline
We deploy slowly, measure relentlessly, and reinvest with intent.
Radical clarity
Plain numbers, plain language, plain accountability.
The long compound
We optimize for decade-over-decade returns, not quarterly noise.
2019 → today.
- 2019
Belloud founded in Miami with first $2M operator fund.
- 2020
First two brand acquisitions. $4M combined GMV.
- 2021
Crossed $25M portfolio GMV. Opened London office.
- 2022
Launched advisory practice for non-portfolio brands.
- 2023
First exit at 5.2x. Portfolio reaches 22 brands.
- 2024
Crossed $100M GMV. International expansion to 12 markets.
- 2025
47 brands, 12 markets, $120M+ GMV under management.